LIVE launches sweeping campaign to deliver climate action

16.09.2021.

LIVE has today launched a sweeping industry campaign to deliver climate action, setting out the sector’s commitment to reach net zero emissions by the year 2030.

The campaign, fronted by LIVE Green – LIVE’s sustainability arm – builds on significant efforts across the sector to boost sustainability, ranging from the end of single use plastic at festivals to sector wide efforts to reduce the environmental impact of touring. The group will identify and signpost how live music businesses can accelerate their transition to a low carbon future, setting out a roadmap for action in line with the Paris Agreement on climate change. 

All 13 association members of LIVE have ratified the Beyond Zero Declaration, a voluntary sector-specific commitment to deliver measurable and targeted action on climate change, with the ultimate aim of reaching net zero emissions by 2030. You can view the declaration here.

The initiative will also provide research, expertise and cross-industry innovation in order to support the sector’s transition to a regenerative future. Members of LIVE Green’s working group include Julie’s Bicycle, AGreenerFestival, Powerful Thinking, Vision: 2025, The Tour Production Group and a collective of like-minded professionals from the live music sector. 

John Langford, AEG Europe COO and Chair of LIVE Green, said: 

“We are now at a tipping point for our climate: this is not a rehearsal. 

“We want to tap into the power of music to help deliver a step-change in the environmental impact of our sector – from carbon emissions through to plastic waste – helping us demonstrate that moving faster towards decarbonisation is a route to a competitive advantage.”

Tom Schroeder, Partner at Paradigm Talent Agency, said: 

“There can be no shying away from the environmental impact of our global business, and although there has been significant progress across the live music sector, now is the time to accelerate our efforts. 

“By bringing together the active specialists and initiatives under one banner, LIVE Green is pioneering a means to fast-track decarbonisation across the sector through education, awareness and tangible action. We look forward to building on the sector’s progress so far, to make our low carbon future a reality. “

Previous research has shown that live concerts and performances generate 400,000 tonnes of greenhouse gas emissions every year, with accommodation, merchandise, and promotions all contributing further.

There have already been considerable efforts across the sector to address these issues, including action across plastic waste, emissions and procurement. LIVE Green will facilitate further action and engagement through the provision of practical resources, on-going knowledge sharing, education and training alongside measurement tools to allow the business to study its progression towards a climate positive position.

LIVE Green also aims to ensure meaningful climate investments are made to achieve the sector’s collective targets in the short, medium and long term, establishing an industry-wide approach on permanent emissions drawdown by 2030.