LIVE (Live music Industry Venues & Entertainment) is the voice of the UK’s live music and entertainment business. LIVE members are a federation of 15 live music industry associations representing over 3,000 businesses, 35,000 artists and 2,000 backstage workers.

LIVE works to ensure that the interests of live music in the UK are understood and communicated to Government, policymakers, regulators, the public and the wider music and entertainment industries. Through collective representation, LIVE promotes the interests of artists, venues, festivals, promoters, booking agents, crew and production suppliers.

LIVE was initially formed in response to the unprecedented pressure and devastation faced by the industry due to COVID-19 and is structured around four pillars: lobbying, economic analysis, messaging, and skills & diversity. Its work is driven by a series of expert groups on topics including festivals & outdoor events, venues, touring, our people, and sustainability.