Newsletter: LIVE Awards: judging under way, trophies being created!

LIVE Awards: judging under way, trophies being created!

Preparations for the third annual LIVE Awards, which will take place in association with Skiddle on Wednesday 11th December at Troxy, East London, have shifted up a gear now we are less than five weeks from the big night.  Our esteemed panel of expert judges is running the rule over the category finalists for 2024 … a tougher job than ever given the strength of submissions.

And building on LIVE’s commitment to sustainability, the creative geniuses behind our trophies are working hard to offer our winners a unique, appealing and environmentally conscious memento of a successful evening.  With year one’s trophies constructed out of repurposed audio equipment and last year’s shaped by the same waters that brought popular music across the Atlantic and shaped the sound of a generation, this year’s awards take our sustainable approach in a new (but still music focused) direction.  Keep an eye on our socials for more details in the coming days.

We’re delighted to unveil three fantastic new sponsors who will be supporting some of our most prestigious award categories this year. 

Absen Live – Major Festival of the Year Award

The Power of Events – Live Workforce Award

LMP Group – Festival of the Year Award]

Ecotricity – LIVE Green Award

Music + Sport -- Booking Agency (>21)

These sponsorships reflect the diverse ecosystem of the live music industry and its reliance on creativity, technology, workforce excellence, and unforgettable audience experiences. Limited tables and individual seats for the awards are still available and include a welcome drinks reception, dinner with wine and petit fours, three hours of complimentary drinks, and an afterparty that goes on into the early hours. 

As LIVE’s primary annual fundraising event, all proceeds from the awards will directly support our work engaging government on a range of sector critical issues, help support our members to meet their sustainability goals and foster a more diverse, equitable and inclusive working environment. We can’t wait to celebrate the achievements of all our nominees on December 11th at The Troxy, London. Join us as we honor the individuals and organizations driving the UK’s live music scene forward! 

 

Government urges live music industry to protect grassroots venues

In the government’s much anticipated response to the Culture, Media and Sport Select Committee’s report on grassroots music venues, Creative Industries Minister Sir Chris Bryant called on the live music industry to work together to raise funds to help support grassroots venues, festivals, artists and promoters - in agreement with the Committee’s recommendation.  

 

Government has recognised that valuable steps have already been taken by artists such as Coldplay and Sam Fender, and by LIVE through our work to establish a charitable trust to distribute funds but notes that there is still more to do and reserves the right to formally intervene if necessary.  Responding for LIVE, Jon Collins said, “We are glad government has entrusted our sector to play our part in addressing the crisis in grassroots music.  Driving forward an industry-led solution to the challenges currently being experienced by venues, artists, festivals and promoters remains our number one priority. Alongside government’s work to deliver an improved trading environment, we are accelerating our work on the development of the LIVE Trust and associated funding to help distribute money to the places it’s needed most.  Together with government, we will continue our work to help safeguard the future of grassroots music, and ensure our sector remains world-leading, brings joy to millions, and delivers economic growth in towns and cities across the UK.  We will regularly update on our progress of the LIVE Trust”.

 

Having increased costs on grassroots venues significantly at the recent budget, Government chose not to take forward the Committee’s recommendation that a VAT cut be introduced for the sector.  Such a move would have helped counter the cost increases brought about by changes to business rates relief and national insurance.  LIVE is disappointed that the Government is not pursuing a VAT cut as we know it would be both a lifeline for independent venues and festivals and a catalyst for more economic activity right across the UK.  As the government looks for growth opportunities, LIVE will highlight how 20% VAT creates an artificial ceiling on the number of viable shows, tours and festivals in the UK.  

 

LIVE talks licensing at IoL Conference

The Institute of Licensing is the professional body that represents those who work within the field of licensing – bringing together council and police licensing officers, councillors, legal practitioners and the trade.  LIVE had the great pleasure last week of attending the IoL’s annual conference where the sharpest and best informed minds in licensing came together to discuss current and future regulation of our sector.  A vital conversation given the centrality of licensing to the functioning of live music venues, festivals and events. 

 

In addition to setting out how enlightened regulation can allow live music to rebrand and reinvigorate town centres and public spaces, LIVE was joined by Jen Mackley, to talk licensing and Glastonbury, and the AIF’s John Rostron, to talk festivals 2024 and 2025.  LIVE also participated in panel sessions on the Terrorism (Protection of Premises) Bill with a focus on how this incoming legislation can be made to work alongside (rather than conflict with) licensing.  

 

Agents set out key concerns at LIVE roundtable

LIVE was delighted to host the latest in our series of roundtables with The Entertainment Agents Association to discuss sector concerns, Government intentions and market sentiment.  Over the course of an informative and enjoyable meeting, topics covered included: new Government’s approach to music; opportunities presented by the upcoming industrial strategy and trade strategy; EU touring reform; and the imminent consultation on ticketing.

 

Agents highlighted ongoing challenges in both domestic and international touring, pressures on grassroots and opportunities if we can expand tour dates and locations.  Actions from the meeting included information exchange on progressive recruitment, tackling inefficiencies in touring administration and building an evidence base to support EU touring reform.  Agents were also taken through plans for the LIVE Trust and its role in supporting the grassroots of the UK live music ecosystem, from artists and venues to festivals, promoters and more.

 

PLASA AGM updates and informs 

LIVE was pleased to join our board member, PLASA, at their AGM this week.  Clearly an association in rude health, the AGM included presentations on PLASA’s work on sustainability and EDI.  In addition, there were hugely informative presentations from behavioural economist Roger Martin-Fagg, (spoiler alert, 2025 is going to be a great year) and Jazz Cool, who simplified the often seemingly complex issues of culture and inclusion and offered clear, actionable insights.

 

LIVE Talks Presents:

MUSIC SUPPORT: FAMILY & FRIENDS - THE RIPPLE EFFECT OF ADDICTION AND RECOVERY  
 
Sign up for free here.

Date: Wednesday 4th December 2024
Time: 12pm - 1pm GMT UK
Location: Virtual / online
 
Session Overview:
Ripple effect - “A situation in which one event produces effects which spread and produce further effects”. 

Music Support, the charity that helps anyone who works in the UK music industry experiencing challenges with substance use and/or mental health, is currently supporting the highest number of individuals since we established with a 51% increase in demand to our Helpline in the last year alone. 
 
Alcohol addiction presents as the number one challenge, closely followed by anxiety, depression and burnout. Mental ill-health and addiction do not just affect the individual directly impacted; they can also send a ripple effect that can severely impact those around them. 
 
Join us for a discussion on the ripple effect and what Music Support does to help family and friends (including colleagues) supporting someone who is struggling from online resources and peer support calls to our brand-new free workshop focusing on addiction and co-dependency.  
 
Please email gaby@livemusic.biz for any accessibility needs.

 

Member Updates

AIF to launch skills programme for Welsh festivals and festival freelancers 
Six month programme backed by Creative Wales funding.

The Association of Independent Festivals is to launch a dedicated skills and development programme for Welsh music festivals and associated freelancers, backed by funding from Creative Wales. 

Spanning six months, The Welsh Music Festivals and Festival Freelancers Skills and Development Programme will be free to access for festivals operating in Wales and freelancers in Wales for whom some or all of their work is in the festival sector.

The course will be mostly delivered online, including two digital channels for 24/7 networking, learning and sharing between festivals and freelancers. Up to 40 of the participating festivals will also be given the chance to attend Festival Congress in person, with full access to the event and bespoke, in-person sessions tailored to the cohort.

Sessions for festivals will cover topics including volunteering; financial planning and budgeting; improving spend per head; adapting to extreme weather; festival accessibility best practice; EDI for teams; artists and audiences; waste separation regulations and more as determined by the cohort’s needs.

For festival freelancers, topics will include contracts (negotiation and templates); pay (including third party options, and setting standard rates in festivals); mental health and wellbeing support; increasing job opportunities and more.

AIF CEO John Rostron said: “This is a really exciting programme that will bring together a large cohort of festivals and a similarly large grouping of festival freelancers in Wales. The two groups will access a wide array of free training, resources and support, as well as coming together to help us create other bespoke support for their needs. I’m particularly excited to be piloting this kind of offer to festival freelancers, who may sometimes be supported by regular employers, agencies or trade unions, but often fall through the gap as they move between different companies or jump between different sectors to secure work. Freelancers are essential to the festival world, and so being able to provide new training to support them during their time in the sector will be enthralling.”

Suzi Green, Tour Manager and founder of The Back Lounge, who is supporting and advising on the programme said: “I'm thrilled to be part of AIF's initiative to identify and support Welsh festival and event freelancers. Drawing from my own experience - working onsite, tour managing performers, attending festivals as a passionate fan, and advocating through The Back Lounge peer support group - I’m more than aware how isolating and challenging freelancing in this industry can be.  Given our economic climate and many festivals facing uncertainty, I’m confident this initiative will provide insight into some of these issues and provide a legacy of support for the future.”

Festivals in Wales and Freelancers in Wales who do some or all of their work in festivals (or want to work in festivals) can register interest in this free skills programme HERE.

 

About AIF

The Association of Independent Festivals (AIF) is the UK’s national not for profit festival trade association representing the interests of 145 UK music festivals. AIF Festivals collectively reach over 3.3 million people every year, and AIF represents over 60% of all festivals in the UK that are 5,000+ capacity. AIF member festivals include some of the most successful and innovative festivals in the UK including the likes of GreenBelt, Mighty Hoopla, Deershed, Valley Fest, End of The Road, Notting Hill Carnival, Pitchfork London, Field Maneuvers, We Out Here and many more. Find out more at www.aiforg.com.


About Creative Wales

Creative Wales is a Welsh Government economic development agency established to promote and grow the creative industries in Wales.

Our focus is to offer funding, support, and guidance across a range of sectors from TV and Film, Animation – including Immersive Tech, AR/VR – through to Games, Music, and Publishing - positioning Wales as one of the best places in the world for creative businesses to thrive. 

We are passionate about creating opportunities for people in the industry. Whether that’s entry-level training or developing and upskilling people already working in our creative sectors. We are committed to investing in people from a diverse range of backgrounds, whether they’re young people, newcomers to the industry or our talented and experienced workforce.

From studio development to grassroots music venues, indie games developers and major international productions, we provide funding, specialist advice and help people within the industry to make connections that will nurture the development of creative projects of all sizes. We also actively promote sustainability, fair work, and equal opportunities for everyone working across our creative sectors. 

Whether we are supporting home-grown talent or working to attract international creative projects to Wales, our aim is always to strengthen the industry for the long term and create exciting and rewarding opportunities for future generations.

For more information visit creative.wales and follow us on socials:

Instagram @cymrugreadigol 
X @CreativeWales 
LinkedIn cymru-greadigol-creative-wales